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Yes, We Can Make A Difference! |
12/26/2008 1:12 pm   |
How about a New Year's Resolution to Become an Influencer?
Conscientious consumers are now demanding best practices within the travel industry that protect the places they visit, and the planet at large.
In response to this demand, Sustainable Travel International has developed the Sustainable Tourism Eco-Certification Program™ and is working with NSF International to offer this voluntary initiative that's designed to assist travel and tourism providers in measuring and managing their impacts.
If you think you can't become an influencer, think again. When you talk with anyone in the travel industry, tell them you preference for travel suppliers who do more than talk about being green. Remind them that you are a part of a 55 million people tidal wave in the US alone who support programs like this.
Visit Sustainable Travel's website to learn more about these powerful initiatives.
Brian Mullis, President, STI and Blog Contributor
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