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Travel with A Purpose

01/15/2009 3:08 pm

Not only our own needs, but the needs of the people we visit

excepted from an article by Justin Francis of Responsible Travel.

If I walked into a travel agency today, the first question I would be asked is 'Where do you want to go?' This is the wrong question: it isn't the where that's important, it's the why and the how. I want to go on holiday to re-charge my batteries or to reconnect with myself. I want to meet new people or to discover and learn about another place and culture. When deciding what my next holiday will be, I will focus on what I need from the holiday and what I can give back to destinations and local people.

This new way of traveling could be described as 'deep' travel. It will be about getting under the skin of a place. We already seek out authenticity - real experiences rather than fake culture packaged up for tourists - but travel in 2020 will go further. It will be about the appreciation of local distinctiveness, the idiosyncrasies and the detail, the things that make a place unique and special. It will be as much about the smell of fresh spices in Kerala in India and the colorful tailors of Hoi An in Vietnam as it is about rediscovering the exotic and locally distinctive closer to home.

Thank you Justin and amen to that!



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